Beauty & Personal Care
Naturyl Extensions: From
False Starts to Full Momentum on TikTok Shop
From a cold start to £30K in 60 days
Zero sales. Sixty days. £30K later — Naturyl Extensions became a TikTok success story powered by full shop management, smart creator strategy, and a 5x return on ad spend.
Category: Beauty & Personal Care
Services: TikTok Shop Management, Affiliate Growth, Advertising Strategy
Timeline: £0 to £30,000 in Month 1 | Projected £100,000+ by Month 6
The Challenge
- Naturyl Extensions came to us after working with another agency that understood TikTok but couldn’t quite get it to perform. The strategy was sound in theory, but something crucial was missing in practice — perhaps the right individual, perhaps the attention to detail that TikTok Shop demands.
- Despite investment and effort, the brand was losing money month after month. There was no cohesive promotional structure, no shop health monitoring, no consistent affiliate pipeline, and no defined testing plan for ads. In short, Naturyl had potential but no rhythm.
Our Approach
When Sam approached Break-Out, he wanted a fully managed, hands-off solution that would take the brand from inconsistent activity to scalable growth.
Within weeks, we had rebuilt the framework from the ground up.
- Established a clear promotional and pricing strategy aligned with TikTok’s internal campaign calendar.
- Implemented detailed P&L-based reporting to measure true profitability, not surface metrics.
- Introduced structured ad experimentation to identify and scale creative winners.
- Built a consistent affiliate recruitment system within the TikTok Affiliate Program.
- Optimised listings and shop score daily to keep Naturyl competitive and visible
The Results
- The turnaround was immediate. By the end of the first month, Naturyl Extensions had moved from a standing start to generating £30,000 in revenue with a positive ROI.
- By month two, the account had stabilised at a ROAS above 5, with clear processes in place for scaling. Naturyl is now on track to achieve its first six-figure month within six months of partnering with us.
- The only constraint left is stock keeping up with the pace of demand.
The Takeaway
- We measure success by real business outcomes. That means profitability, consistency, and scalability — not just dashboards and impressions.
- The previous agency knew TikTok. What they lacked was the structure, precision, and accountability that separate good from exceptional.
- At Break-Out, we don’t slack. We manage every variable, test every angle, and build every campaign with one goal in mind: sustainable, profitable growth.
