Max Spielmann
Max Spielmann –
From Awareness to Action in Just Four Weeks
Delivering awareness, conversions, and footfall — all from a four-week TikTok sprint.
When the UK’s biggest name in photo printing asked us to launch a Mother’s Day TikTok campaign with zero notice, we did what we do best, built something bold, fast, and impossible to ignore.
In just four weeks, we sourced creators, directed content, set up ads from scratch, and launched a full-funnel campaign that didn’t just drive awareness, it drove real sales and even boosted in-store visits.
Overview
When Max Spielmann, one of the UK’s leading photo printing and personalised gift brands, came to Breakout, the brief was simple: drive brand awareness for Mother’s Day.
The challenge? We had four weeks total to make it happen. That meant finding creators, scripting and directing content, building a brand-new TikTok Ads account from scratch, editing assets, and still leaving enough time to campaign for two full weeks. No prep, no safety net — just go time.
Our mission might’ve started as awareness, but in true Breakout fashion… we delivered way more. The campaign didn’t just get eyes on the brand, it drove real conversions through the website and even a lift in in-store footfall across key test locations.
Strategy & Execution
- Full-Funnel Build, Zero Lead Time: We created the entire TikTok ecosystem — from ad account setup to creative direction and social management — all inside a four-week window.
- Creator-Led Storytelling: Partnered with relatable creators to deliver human, emotive content that felt native to the platform and perfectly aligned with the Mother’s Day moment.
- Smart Targeting: Deployed custom audiences to drive precision reach and benchmarked TikTok’s efficiency against Meta and other paid channels.
- Always-On Optimisation: Managed performance, creative, and engagement in real time throughout the campaign, fine-tuning for cost efficiency and audience response.
The Results
The campaign didn’t just perform — it popped. Within a two-week activation window, TikTok proved itself as one of the most cost-efficient and high-impact channels in Max Spielmann’s mix.
- CPMs and click costs landed roughly 40% lower than Meta, giving the brand more reach for every pound spent
- Engagement smashed platform averages, with Custom Audiences responding at record levels
- Traffic quality exceeded expectations, converting even without optimisation
- And perhaps most telling — footfall lifted across key store locations, showing that TikTok doesn’t just grab attention, it moves people (literally)
Key Takeaway
What started as a last-minute awareness brief turned into proof of concept for TikTok as a true performance channel.
In just four weeks, Breakout built the strategy, creative, and media engine from the ground up — and delivered a campaign that connected, converted, and drove real-world results. For Max Spielmann, this wasn’t just a seasonal success — it was TikTok validation, Breakout-style.
