Twist Perfumes
Twist Perfumes: From
Amazon Success to TikTok Market Expansion
Perfume meets performance: transforming TikTok awareness into a new revenue channel
Twist Perfumes partnered with Breakout to bring their brand story to life on TikTok, a platform built on creativity and authenticity. Through full-funnel ad strategy, creator collaborations, and data-led optimisation, we transformed the brand’s presence from awareness to action, driving performance that went far beyond expectations.
Category: Beauty & Fragrance
Services: TikTok Shop Management, Affiliate Marketing, Strategy & Planning
Timeline: Pre-launch to active shop management | Early ROAS 3+ within 60 days
The Challenge
- Twist Perfumes is a U.S.-based fragrance brand with a strong foundation on Amazon and a growing D2C presence. Like many brands thriving in marketplace environments, they recognised TikTok as the next logical step, a platform where awareness drives conversion and traditional advertising rules no longer apply.
- The challenge was clear: moving from demand capture to demand creation. While the team had mastered performance on Amazon, they needed a partner who understood how to translate that success into the chaotic, fast-moving world of TikTok Shop.
- The founder discovered Break-Out on LinkedIn after seeing several of our recent Amazon-to-TikTok success stories. Despite the geographical distance between the U.S. and the UK, the alignment in approach, ambition, and communication made collaboration effortless from the start.
Our Approach
We began with a deep strategic collaboration ahead of launch, working directly with Twist’s senior leadership team to design a cross-channel plan that complemented their existing infrastructure.
Our work included:
- Building a pre-launch roadmap focused on content strategy, data capture, and influencer interest testing.
- Mapping TikTok’s role alongside Amazon and D2C to ensure unified messaging, stock management, and audience targeting.
- Designing an affiliate recruitment framework to connect the brand with credible creators in the beauty and lifestyle categories.
- Crafting an ad testing system to quickly identify winning creatives and scale spend efficiently.
- This approach ensured that TikTok would not compete with their existing channels but instead amplify them through new demand creation.
The Results
- Within the first 60 days of launch, Twist Perfumes achieved a return on ad spend above 3+, outperforming early expectations for a new account in a competitive category.
- The brand entered TikTok Shop with a clear identity, a structured launch plan, and measurable momentum. Internal alignment across their U.S. team and our UK-based management allowed for rapid testing, iteration, and scaling.
- The collaboration continues to build traction, with early indicators suggesting long-term scalability through both paid and affiliate channels.
The Takeaway
- Expanding from Amazon to TikTok requires a fundamental shift in mindset. Where marketplaces rely on search-driven intent, TikTok thrives on discovery and emotion.
- By treating the platform as a new growth engine rather than another sales channel, Twist Perfumes entered the space with confidence, clarity, and structure.
- From two teams on opposite sides of the Atlantic, one shared goal has driven the process: turning a proven e-commerce brand into a TikTok success story built to last.
