Is TikTok Shop Worth It for Pet Supply Brands in 2026?
Pet supplies have become one of the most emotionally driven and community-centred retail categories online. In 2026, they are emerging as a strong contender on TikTok Shop, where pet owners now treat the platform as both an entertainment feed and a product discovery engine. The global pet care market surpassed US$320 billion in 2024[1], with online pet product sales growing by more than 24 percent year on year[2]. TikTok has accelerated this shift. Searches for pet products on TikTok increased by over 180 percent between 2023 and 2025[3], with “pet hacks”, “dog grooming tips”, “cat enrichment”, “favourite pet products” and “must-have dog items” becoming some of the fastest growing content themes across the platform.
Pet products align closely with TikTok’s emotional and visual ecosystem. Pet owners love sharing their animals, and viewers are naturally engaged by content featuring pets in action. A slow feeder bowl, a new chew toy or a grooming tool becomes instantly compelling when demonstrated on a real dog or cat. This makes TikTok Shop a strong fit for pet brands because users want to see products in real-life scenarios before buying. When creators show animals interacting with a product, adoption becomes far more immediate.
Performance within the pet category varies depending on the type of product and ease of demonstration. The table below summarises how different segments behave on TikTok Shop in 2026.
| Subcategory | Performance on TikTok Shop | Notes |
| Cat and dog toys | Excellent | Highly demonstrable and emotional. |
| Grooming tools | Very strong | Clear before and after impact. |
| Pet bowls, feeders and enrichment items | Strong | Best when shown in use. |
| Pet apparel | Moderate | Works best when creators use humour. |
| Pet supplements | Moderate | Requires high trust and clear education. |
| Premium or medical-grade pet care | Low | Requires vet credibility and compliance. |
Price behaviour inside the pet category differs slightly from apparel or beauty. Pet owners are often willing to pay more for durability or functionality, but the platform still favours impulse-friendly prices. The table below outlines price expectations for 2026.
| Product Type | Price Sweet Spot | Conversion Reality |
| Toys and enrichment | £6 to £20 | Very high conversion. |
| Grooming tools | £10 to £35 | Strong when results are clear. |
| Bowls and slow feeders | £8 to £30 | Strong performance. |
| Pet apparel | £10 to £25 | Moderate, trend-driven. |
| Supplements | £15 to £45 | Trust dependent. |
| Premium items | £45 plus | Primarily for awareness or niche buyers. |
Products in the £6 to £35 range perform best because pet owners tend to buy multiple small items throughout the year. Higher priced items can perform well in grooming or training but typically need reliable creator endorsement to drive sales.
Pet brands face unique challenges on TikTok Shop. Quality and durability matter more than in other categories because pets can destroy low quality items quickly. If toys or accessories break easily, negative feedback spreads fast. Brands must also be transparent about materials and safety. Users expect clarity around toxicity, strength and suitability for different breeds or sizes. Supplements and ingestible products face an even higher trust barrier and may require additional compliance documentation or expert validation. Pet apparel also sees mixed results depending on seasonality, function and humour. Viewers often respond well to novelty but may hesitate if sizing looks inconsistent.
Despite these challenges, pet content holds strong advantages. It is inherently emotional and has high shareability. Owners love showing their pets enjoying or interacting with new items. This creates a level of authenticity that is difficult to replicate in other categories. Creator videos showing pets solving enrichment puzzles, reacting to new toys or receiving grooming makeovers are among the strongest sales drivers. These formats rely on visual storytelling, emotional resonance and relatability. They also help buyers imagine how their own pets would respond.
TikTok Shop offers significant potential for pet brands that invest in consistent creator seeding, clear safety communication and relatable content. Brands that treat TikTok as a sustained channel typically outperform those who dabble in it. Pet owners respond strongly to routine-based content such as “morning with my dog”, “bedtime with my cat” or “things that improved my pet’s behaviour”. Pet products also benefit from frequent micro moments across the platform. Trends that involve enrichment challenges, pet reactions, training methods or grooming transformations often create viral loops.
From an agency perspective, the pet category sits at a valuable intersection of emotion, utility and entertainment. At Break-Out Social, our TikTok-only focus allows us to track real time pet-related content patterns including which formats generate the strongest adoption signals, which products resonate with different pet-owner communities and how trust is built around safety and materials. Pet owners are highly sensitive to product quality, and our insight-led approach helps pet brands shape the right product storytelling for this environment.
The conclusion is clear. TikTok Shop is a strong channel for pet supply brands in 2026. The category benefits from visual demonstration, emotional energy and high engagement. Brands that invest in creator storytelling, authentic pet use cases and consistent TikTok-first strategy will find themselves well positioned for growth. TikTok is where pet owners seek ideas, inspiration and recommendations, and increasingly, where they make purchases for the animals they care about most.
About Break-Out Social
Break-Out Social is a TikTok-only marketing agency specialising in TikTok Shop, creator-led commerce and social-first growth. We help brands build, launch and scale TikTok Shop strategies through creator ecosystems, platform-native content and data-led decision making. Learn more at:
http://client1.niall-test-server.co.uk
Content developed by Break-Out Social, the TikTok-only agency for TikTok Shop growth and social commerce performance.
http://client1.niall-test-server.co.uk
References
- Statista Global Pet Care Market Report 2025:
https://www.statista.com/statistics/515512/global-pet-care-market-size - Euromonitor International, “Pet Care E-Commerce Growth 2024”:
https://www.euromonitor.com/pet-care
TikTok Search Insights, Pet Category Growth (2025):
TikTok for Business Internal Trend Summary (public summary data available via TikTok newsroom)
Write a Comment