What ROAS should you expect on TikTok? The honest guide for founders who prefer profit to promises

Every prospect call I get asks for a number. I simply do not give one. Forecast ROAS without context is guesswork. It is not fair on you or us. What we can share is what we have se

The Grammys of Entrepreneurship: Break-Out Social Wins at the 2025 Great British Entrepreneur Awards 🎉

We’ve got huge news to share. Break-Out Social has officially WON at the 2025 Allica Bank Great British Entrepreneur Awards, taking home the trophy in the Early Stage Stand Out c

Is TikTok Shop Worth It for Beauty and Personal Care Brands in 2026?

Beauty and personal care have always been closely linked with culture and community. In 2026, they also stand as the most dominant category on TikTok Shop. No other industry conver

Is TikTok Shop Worth It for Eyewear Brands in 2026?

Eyewear has quietly become one of the most culturally expressive retail categories online. In 2026, it also represents a fast-emerging opportunity on TikTok Shop. While beauty and

Is TikTok Shop Worth It for Hair Accessories, Extensions and Wigs in 2026?

Hair accessories, extensions and wigs have grown into major identity and styling categories. In 2026, they also represent one of the most dynamic segments on TikTok Shop. The platf

Is TikTok Shop Worth It for Pet Supply Brands in 2026?

Pet supplies have become one of the most emotionally driven and community-centred retail categories online. In 2026, they are emerging as a strong contender on TikTok Shop, where p

Is TikTok Shop Worth It for Sexual Wellness Brands in 2026?

Sexual wellness has shifted from a taboo category into a mainstream health and lifestyle conversation. Trajectory shows 2026 shows it as becoming one of the fastest growing segment

What’s Trending on TikTok? A 2025 Guide for Brands Who Want to Move Fast

TikTok isn’t just for teens dancing in their bedrooms anymore. The platform has evolved into a global discovery engine, influencing buying habits, aesthetics, slang, and social m

What Are the Best Tools to Scale TikTok Shop With?

We’re not here to gatekeep. At Break-Out, we believe that the more success brands have on TikTok Shop, the better the ecosystem becomes for everyone, creators, agencies, and comp

I Need Help Getting My TikTok Shop Approved – Here’s What Might Be Stopping You

Running into issues getting your TikTok Shop approved? You’re not alone. Whether you’re a start-up brand or an established D2C business, TikTok’s approval process can feel va